Yokohama
Go Strong // Team Yokohama
As part of the a new social initiative for Yokohama, I lead a team to create the Team Yokohama #GoStrong social platform, social media content, and anthem video.
We introduced Team Yokohama to the world during a media event held at Terrible Herbst Motor Sports (the off-road mecca of the world). During the event we talked to our athletes, and influencers about ways we could tailor content to fit their channels. We also produced short intro videos, held a photoshoot, and had a Facebook Live event featuring our athletes.
#TEAMYOKOHAMA #GOSTRONG