MICROSOFT: CHANGEMAKERS

Podcast: Hosted by will.i.am and Omar Abbosh
Documentary: The World’s First Intelligent Aquafarm
Documentary: Disrupting The Diamond Industry with Blockchain Tech
Video Series: Hosted by Caglayan Arkan

My team won a $5M piece of new business, now we just had to do everything else... Netflix-worthy documentaries, podcasts, executive pitch sales decks, web content, social posts, branding—this project had it all.

When Microsoft challenged us to rethink how they engage with their audience, I led our team to create the Changemakers platform. We would reimagine their people and customers as the heroes of documentary films and stories. We took their case studies, and wrapped them in engaging, human-centric storytelling. In this way we would appeal to their audience simply by highlighting the amazing Microsoft people, clients and teamwork behind their achievements.

After seeing our initial work, Omar Abbosh, President of Microsoft IS, jumped onto the Changemakers platform as well. He’d host the Changemakers podcast, exploring our stories with co-host will.i.am.

These stories were a combined effort from Microsoft, and our team to deliver something engaging and noteworthy. Done through interviews and shoots in multiple countries, we explored how leading with technology and sustainability affects everyone from the CEO, down to the employees and communities.

Changemakers Podcast Spotify page
Pescanova web page
HB Antwerp web page