Discover los angeles

After moving to L.A., one of my first gigs was working for L.A. Tourism’s internal agency, Discover Los Angeles. Basically, I was being paid to work for, and learn about my new home.

I also helped lead an in-house team of creatives to make videos, branding, web, and social content enticing people to come visit our city, where #everyoneiswelcome. Not sure I could have imagined a better welcome to L.A.

Rebrand of LA:
All new branding, logo, and campaign work for the city of Los Angeles.
(brand guidelines, new website, print, TV, OOH, social)

Beyond the Streets: 
A groundbreaking multimedia showcase of street art in L.A.
(social media, videos)

LA ❤️ Daniel Henney:
The Korean-American actor known for his roles in Criminal Minds, Big Hero 6, X-Men and Origins: Wolverine, takes you to his favorite L.A. spots. All 6 videos here.
(Korean & US market release: social media, video, TV, print)

LA ❤️ Malaika:
Bollywood star, Malaika, explores L.A. All 5 videos here.
(India & US market release: social media, video, TV, print)

dine LA Hungry 5: 
Explore L.A.'s culinary scene through each neighborhood. More than 15 videos across Facebook, YouTube and Instagram. Full playlist here.
(videos, social)

LA❤️ Meme Generator:
Create your own LA❤️meme. 
(social media, videos)

dine LA Donut Trek: 
If Los Angeles were a donut, what would it look like? Find out during the dine L.A. Donut Trek! 
(social media, website, print)

discoverlosangeles.com
instagram.com/discoverla
facebook.com/DiscoverLosAngeles